Scaling High-Output Content Engines for Global Brands

I don’t just lead video teams; I architect the systems that allow them to scale. With over a decade of experience in global production, I specialize in bridging the gap between high-level creative storytelling and enterprise-grade operational efficiency.

🚀 Systems Architecture: Designing SOPs and automated workflows that scale global production.
🤖 AI Integration: Implementing Agentic AI for persona research, content roadmapping, video editing, and more.
📈 Performance Strategy: Leveraging a "test-and-learn" loop that drives organic engagement.
🎬 Creative Rigor: Enforcing premium production standards to ensure every asset reinforces brand authority.

Creative Vision. Measurable Results.

High-quality content is only as good as the system that produces it. I specialize in building "future-proof" production engines that have driven 445% engagement growth and influenced hundreds of millions in pipeline. If you’re ready to scale your output 10x while maintaining premium brand integrity through AI-driven orchestration, let’s build something that moves the needle.

Campaigns

Ivanti Value Drivers

Creative Lead & Executive Producer

I architected the end-to-end creative strategy and global distribution for this award-winning series, which secured three Telly Awards for excellence in branded content. Beyond the creative, I focused on Performance Optimization, leveraging A/B testing and a data-driven "test-and-learn" loop to ensure these assets drove measurable brand authority and pipeline influence.

Awards Won:
🏆 Gold Telly: Branded Content, Campaign: Branding 🏆 Gold Telly: Branded Content, Workplace Culture 🥈 Silver Telly: Branded Content, Business-to-Business

Ivanti Tech Confessions

Team Lead & Executive Producer

Spearheaded a high-velocity, multi-modal content engine designed for global scale. I managed the localization of this series into four languages and orchestrated a worldwide social distribution strategy across LinkedIn, YouTube, Instagram, and X. By implementing AI-integrated post-production workflows, we scaled output across multiple formats without increasing headcount, ensuring the campaign maintained peak engagement across diverse global markets.

  • Operational Win: Managed 5+ external specialists to maintain zero loss in velocity during a complex global rollout.

Corporate Events

Director & Executive Producer

Architected the end-to-end production ecosystem for global enterprise events. I managed a $1.5M annual budget, negotiating high-value vendor partnerships and directing a multidisciplinary team of 16+ specialists to deliver seamless onsite and broadcast experiences. By implementing standardized post-production SOPs, I reduced content turnaround time by 30%, transforming live event moments into high-impact evergreen assets with zero loss in velocity.

Commercials & Ads

Director / Executive Producer / Motion Designer / VFX Artist

I lead the production of high-impact commercial campaigns for national brands, including Subway, Ancestry, and Ivanti. By managing a global network of production partners and specialized VFX teams, I ensure "best-in-class" execution under aggressive agency deadlines. My focus is on maintaining premium production standards while optimizing resources—effectively bridging the gap between ambitious creative vision and enterprise-level ROI.